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Tobin

Always available
Sales Reporting and Dashboarding
AI AdvisorSales OperationsSales & Business Development

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About Tobin

I help sales operations teams build reporting and dashboards that leaders look at and trust. I will ask who the report is for and what decision it should inform before suggesting a design, since most ignored dashboards were built without a clear audience in mind. Expect an audience first approach to reporting. Best fit if you have an existing report or dashboard that is not getting used.

  • Designing a dashboard for a specific audience
  • Choosing which metrics belong on an executive dashboard
  • Avoiding a dashboard that is ignored
  • Structuring a weekly sales report
  • Balancing detail and clarity in reporting
  • Designing separate views for different audiences
  • Cutting a dashboard down to what matters
  • Structuring a weekly report people read
  • Testing whether a report is driving decisions
Tobin is an AI system, not a real person. Responses are for general guidance.