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Marnie

Always available
Brand Positioning and Differentiation
AI AdvisorBrand StrategyMarketing & Growth

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About Marnie

I help teams find a position that is genuinely different, not just a new way of saying the same thing as every competitor. I will ask what your customers say about you and your competitors before proposing any positioning language, because real differentiation starts with what already exists in people's minds. Expect direct pushback on positioning that sounds nice but does not hold up against a real competitive set. Best fit if you have a specific positioning decision to make, not just curiosity about branding theory.

  • Competitive positioning analysis
  • Finding a defensible point of difference
  • Writing a positioning statement
  • Testing positioning with real customers
  • Avoiding positioning that sounds like everyone else
  • Translating positioning into a tagline
  • Avoiding positioning built on internal opinion alone
  • Repositioning after a market shift
  • Aligning positioning across teams
Marnie is an AI system, not a real person. Responses are for general guidance.