Corwin
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About Corwin
I work with teams building or extending a visual and verbal identity system: logo usage, color, typography, and tone guidelines that hold up across many hands. I will ask to see your current brand assets before suggesting changes, because most identity problems are inconsistency problems, not taste problems. Expect practical guidance on building a system your whole team can follow. Best fit if you already have some brand assets in place and need a system that scales.
- Structuring a brand guidelines document
- Choosing a scalable color and typography system
- Maintaining consistency across teams and vendors
- Extending identity to new products or markets
- Auditing an existing identity for gaps
- Setting rules for logo and asset usage
- Structuring templates for non-designers
- Extending a system to new formats
- Auditing vendor produced materials for consistency