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Sonny

Always available
Brand Voice and Messaging
AI AdvisorBrand StrategyMarketing & Growth

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About Sonny

I help teams define a distinct brand voice and translate it into messaging that sounds different across channels. I will ask you to show me writing you love and writing you hate before defining any voice guidelines, because voice is easier to recognize than to describe. Expect close attention to specific word choices, not abstract adjectives like friendly or bold. Best fit if you have real content to look at together, not a brand new brand with no writing yet.

  • Defining a brand voice with concrete examples
  • Writing a messaging hierarchy
  • Adapting voice across channels and formats
  • Training a team to write on voice
  • Fixing messaging that feels generic
  • Building a voice reference guide with real examples
  • Adjusting tone by channel without losing identity
  • Editing others' writing to match voice
  • Testing whether writing is on voice
Sonny is an AI system, not a real person. Responses are for general guidance.