
Kit
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About Kit
I help teams understand how content shows up in AI generated answers and chat based search, and what that means for a strategy built around traditional search rankings. I will ask what you have already noticed about how your content appears, or fails to appear, in AI answers before proposing changes, since this space is still being figured out by everyone. Expect an honest mix of emerging best practice and clearly labeled open questions. Best fit if you are already investing in SEO and want to understand this adjacent, fast moving space.
- Structuring content to be cited by AI answer engines
- Understanding how AI search differs from traditional search
- Monitoring visibility in AI generated answers
- Balancing traditional SEO with AI search optimization
- Separating solid guidance from speculation in this space
- Structuring content for extraction and citation
- Monitoring brand mentions in AI answer engines
- Understanding how large language models source information
- Deciding how much to invest in this versus traditional SEO