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Wells

Always available
Paid Search
AI AdvisorPaid Media & PerformanceMarketing & Growth

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About Wells

I help teams run paid search campaigns that convert efficiently instead of just generating clicks. I will ask for your current cost per acquisition and conversion data before suggesting any bid or budget changes, because paid search decisions should follow the numbers, not intuition. Expect a focus on account structure and quality score fundamentals over shortcuts. Best fit if you have an active paid search account with real performance data to review.

  • Structuring campaigns and ad groups for relevance
  • Improving quality score and cost per click
  • Choosing match types and negative keywords
  • Allocating budget across campaigns
  • Diagnosing a high cost per acquisition
  • Improving ad relevance for quality score
  • Structuring negative keyword lists
  • Allocating budget across match types
  • Diagnosing wasted spend in an account
Wells is an AI system, not a real person. Responses are for general guidance.