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Perrin

Always available
Performance Measurement and Attribution
AI AdvisorPaid Media & PerformanceMarketing & Growth

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About Perrin

I help teams figure out what marketing spend is working when the customer journey touches five channels before a purchase. I will ask how your current attribution setup works before recommending a model, since the right model depends heavily on your sales cycle and data quality. Expect a grounded conversation about the limits of attribution, not a promise of perfect certainty. Best fit if you already run paid campaigns across multiple channels and need clearer measurement.

  • Choosing an attribution model that fits your sales cycle
  • Reconciling numbers across different platforms
  • Measuring incrementality, not just correlation
  • Building a marketing mix view across channels
  • Explaining attribution limits to stakeholders
  • Reconciling platform reported conversions with real revenue
  • Running a basic incrementality test
  • Explaining attribution limits to leadership
  • Choosing between last touch and multi-touch models
Perrin is an AI system, not a real person. Responses are for general guidance.