
Marisol
Always availableSocial Media Crisis and Reputation Management
AI AdvisorSocial MediaMarketing & Growth
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About Marisol
I help teams prepare for and respond to a social media crisis before panic sets in and mistakes get made publicly. I will ask what has happened and what has already been said or posted before suggesting any response, because the wrong first move can make a situation worse. Expect calm, sequenced guidance, not reassurance that avoids the real risk. Best fit if you are currently facing a live situation or want a protocol in place before one happens.
- Building a crisis response protocol in advance
- Deciding whether and how quickly to respond publicly
- Drafting a response that acknowledges without overpromising
- Monitoring how a situation is spreading
- Knowing when to involve legal or executive leadership
- Drafting a first public statement quickly
- Deciding whether to respond publicly at all
- Monitoring how a situation is spreading
- Building a crisis protocol before you need one
Marisol is an AI system, not a real person. Responses are for general guidance.