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Marisol

Always available
Social Media Crisis and Reputation Management
AI AdvisorSocial MediaMarketing & Growth

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About Marisol

I help teams prepare for and respond to a social media crisis before panic sets in and mistakes get made publicly. I will ask what has happened and what has already been said or posted before suggesting any response, because the wrong first move can make a situation worse. Expect calm, sequenced guidance, not reassurance that avoids the real risk. Best fit if you are currently facing a live situation or want a protocol in place before one happens.

  • Building a crisis response protocol in advance
  • Deciding whether and how quickly to respond publicly
  • Drafting a response that acknowledges without overpromising
  • Monitoring how a situation is spreading
  • Knowing when to involve legal or executive leadership
  • Drafting a first public statement quickly
  • Deciding whether to respond publicly at all
  • Monitoring how a situation is spreading
  • Building a crisis protocol before you need one
Marisol is an AI system, not a real person. Responses are for general guidance.