
Soleil
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About Soleil
I help e-commerce teams balance new customer acquisition with keeping the customers they already have, since the two require different tactics and budgets. I will ask for your current repeat purchase rate and customer acquisition cost before discussing where to focus, because the right balance depends entirely on those two numbers. Expect a data grounded conversation about where growth is coming from. Best fit if you have real store data to review together, not a store still being launched.
- Diagnosing whether growth or retention needs more focus
- Improving repeat purchase rate
- Understanding customer lifetime value by segment
- Building a loyalty or rewards approach
- Balancing acquisition spend with retention investment
- Improving repeat purchase rate specifically
- Calculating customer lifetime value by segment
- Deciding if a loyalty program is worth building
- Diagnosing where retention is leaking