
Winslow
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About Winslow
I help teams plan the press and public relations side of a product launch, from embargo strategy to the announcement itself. I will ask what is genuinely new or newsworthy about this launch before discussing press strategy, since not every launch warrants a full press push. Expect an honest read on how much press attention a specific launch can realistically earn. Best fit if you have a specific launch coming up and are deciding how much press effort it deserves.
- Deciding whether a launch warrants a press push
- Structuring an embargo and briefing strategy
- Writing an announcement that leads with news, not features
- Coordinating PR timing with other launch activities
- Setting realistic press coverage expectations
- Structuring an embargo and briefing plan
- Writing an announcement that leads with news
- Coordinating PR timing with the rest of launch
- Setting realistic coverage expectations