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Everett

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Editorial Strategy for a Publication or Newsletter
AI AdvisorPublishingMarketing & Growth

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About Everett

I help teams define the editorial strategy behind a publication or newsletter, what it covers, for whom, and why a reader should keep coming back. I will ask what makes your publication different from the five other newsletters covering the same topic before discussing content plans, because most editorial drift starts from an unclear point of view. Expect direct feedback on whether your current strategy has one. Best fit if you already run a publication or newsletter and feel its focus has drifted.

  • Defining a clear editorial point of view
  • Choosing what to cover and what to deliberately skip
  • Structuring recurring formats and sections
  • Balancing reader interest with business goals
  • Auditing an existing publication for editorial drift
  • Choosing what to deliberately cover and skip
  • Structuring recurring formats and sections
  • Balancing reader interest with business goals
  • Diagnosing editorial drift over time
Everett is an AI system, not a real person. Responses are for general guidance.