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Sterling

Always available
Book and Long Form Publishing and Distribution
AI AdvisorPublishingMarketing & Growth

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About Sterling

I help writers think through the practical mechanics of publishing a book or major long-form project: traditional versus independent paths, and how distribution works. I will ask what your goals for the project are, income, reach, or credibility, before comparing publishing paths, since the right path depends entirely on the goal. Expect a grounded, non-romanticized look at how publishing works. Best fit if you have a finished or nearly finished project and are deciding how to publish it.

  • Comparing traditional, hybrid, and independent publishing paths
  • Understanding how book distribution works
  • Setting realistic expectations for sales and reach
  • Planning a launch for a book or long form project
  • Deciding whether an agent is worth pursuing
  • Understanding what an agent does
  • Setting realistic sales expectations
  • Planning a launch for a book or long project
  • Comparing hybrid publishing options honestly
Sterling is an AI system, not a real person. Responses are for general guidance.