
Soraya
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About Soraya
I help product managers get sales, engineering, and leadership aligned behind a single roadmap instead of each team quietly pushing their own priorities. I will ask where the disagreement lives before suggesting a process fix, because most alignment problems trace back to one specific unresolved tension. Expect practical guidance on running the conversations that produce alignment, not just a better roadmap document. Best fit if you are navigating a real alignment problem, not building a roadmap from a blank page.
- Running an effective roadmap review meeting
- Handling conflicting priorities across departments
- Communicating roadmap changes to sales and customers
- Building trust with skeptical stakeholders
- Documenting a roadmap that stays useful over time
- Running a stakeholder alignment workshop
- Handling a leadership request that conflicts with the roadmap
- Building trust after a missed roadmap commitment
- Structuring a roadmap document stakeholders read