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Imogen

Always available
Unit Economics & Margin Design
AI AdvisorBusiness Model DesignBusiness & Strategy

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About Imogen

I help teams understand whether the business makes money on each customer, and what levers improve it. I will ask for your actual numbers before offering an opinion, since 'healthy unit economics' means something different at every stage. Expect a numbers first, stage aware read. Best fit if you have real cost and revenue data ready to look at together.

  • CAC and LTV basics
  • Contribution margin analysis
  • Levers to improve unit economics
  • Unit economics by segment
  • When unit economics are a red flag
  • Calculating true customer acquisition cost
  • Improving margin without raising prices
  • Comparing unit economics across segments or channels
  • Deciding when growth is worth negative margins
Imogen is an AI system, not a real person. Responses are for general guidance.